Welcome! I’m Jennifer Friend—a passionate advocate for health and wellness.
My journey began with a desire to feel like myself again after the shifts that come with mid-life. What I didn’t expect was how much better I would feel overall. By simply taking control of my own health, I regained my energy, sharpened my mental clarity, and reached a healthy, sustainable weight. I felt better and healthier than I had in years!
That experience sparked a deep curiosity. I became fascinated with the science of nutrition and dove into learning everything I could. That passion led me to become Certified in Holistic Nutrition, specializing in Sport & Fitness Nutrition.
Along the way, I discovered just how powerful food, mindset, and daily routines can be in shaping not only our health, but our entire quality of life.
My sport and fitness focus began as a way to support my son, a competitive athlete in a weight-class sport (wrestling), and help him fuel properly for training, performance, and recovery. It quickly became a central part of my mission.
Today, I help others create that same transformation—to feel more energized, more in control, and more aligned with the life they truly want to live.
Whether you’re a competitive athlete, a weekend warrior, or simply striving to feel better in your body, my Reversed F™ method is designed to fit your lifestyle—and help you achieve results that last.
Reversed F™ Nutrition Courses & Personalized Nutrition Consulting
If you're striving to feel better in your body, I offer a variety of options designed to help you improve your energy, balance your metabolism, and feel great from the inside out.
Each program runs for 12 weeks, but with self-paced versions, you’re free to move through the content at your own rhythm.
Choose the path that suits you best:
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Self-Paced: Low-Carb Lifestyle Program
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Self-Paced: Weight Management for Metabolic Dysfunction & Insulin Resistance
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Self-Paced: Stress Release
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12-Week Guided Program: Select one of the programs listed above, and included are 1:1 Sessions with Coach Jenn
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12-Week Metabolic Balance Program: Includes Bloodwork, a Meal Plan created for you, and 1:1 Sessions with Coach Jenn
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Personalized online Nutrition Consulting: For those looking for something 1:1 and completely personalized—so you can take control of your health.
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Personalized online Nutrition Consulting for Athletes: I provide the tools, strategies, and support you need to take control of your health and performance—so you can fuel smarter, feel stronger, and perform at your best.
Areas of Expertise & Interest
Sport & Fitness Nutrition: Optimizing TCR for active lifestyles to enhance performance and recovery.
Weight Management & Metabolic Health: Improving insulin sensitivity to support weight management, and boost overall metabolic function.
Mindset & Mental Energy: Helping you harness the power of your thoughts, reframe your mindset, and use daily affirmations to build confidence, clarity, and lasting wellness from the inside out. The way you think shapes the way you live.
My Commitment to You
I am dedicated to staying up-to-date with the latest research in holistic health to provide you with the best possible support.
Your success is my success, and together, we can achieve incredible results!
Professional Credentials & Affiliations
Certifications:
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Certified in Holistic Nutrition with a specialization in Sport & Fitness Nutrition
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Natural Nutrition Clinical Practitioner
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Certified in LCHF Sports Nutrition
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Certified in Therapeutic Carbohydrate Restriction (TCR) for Sports and Exercise Performance
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Certified in The Science & Practice of Therapeutic Carbohydrate Restriction (TCR)
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Certified in Coaching Intermittent Fasting
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Certified Metabolic Balance Canada Coach
Professional Memberships:
I'm a proud Member in good standing with the following professional organizations:
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Canadian Association of Natural Nutrition Clinical Practitioners
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Canadian Association of Holistic Nutrition Professionals
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Society of Metabolic Health Practitioners
